The calender cover
Avinash Pathania, the Founder-Director of the IFFD (Indian Federation for Fashion Development), spoke about the unique concept of the high-end calender, saying "At IFFD, we take the most novel ideas and concepts and drive them with passion and creativity. This limited edition IFFD Calendar 2015 is one such idea. For its making, we aimed at creating a calendar which can justify that fashion industry in India is mature enough to be part of any fashion campaign world over."
The brilliance of photography is credited to ace lensman Kunaal Bose, where has shot 12 of the best designs of 2014, from as many designers behind these creations. He has then gone on to amalgamate the visual treat with tinted visuals of infrastructural blocks as the backdrop.
Some of the others to bought about the glam factor of the models in each of the pictures include names like Rishi Raj (Image Consultant & stylist), Akassh Aggarwal (Jewelry Designs), Savleen Manchanda (make-up), Atul Sharma (hair-stylist). To ensure that the post-production was just as top notch, Parmjit Singh chipped in with good expertise.
This initiative had some very creative names to showcase; Rajdeep Ranawat, Sulakshana Monga, Raakesh Aggarwal, Manish Gupta, the duo of Paras & Shalini, followed by Niharika Pandey, Nishu J, Mayyur Girotra, Lhusano Zakiesato, along with Ashish Viral & Vikrant, and also Satya & Liz. Interestingly, all these shots were taken at the Mahagun Mezzaria site at Sector-78 in Noida, which is a fast developing real estate project in the Delhi/NCR region.
India is currently looking to make big on the government's 'Make in India' campaign, which is directed towards making India a manufacturing and production hub across industries. The IFFD, known to be a marketing platform and networking opportunity for the creative and entrepreneurial minded, will contribute greatly towards the cause of the fashion industry. After all, this industrial market has the potential to reach an estimated value of $200 billion (2013, Economic Times) by the year 2025. This will make it the fastest growing market in the world along with neighbor China, and also be a dictator of economies in the times to come.
As we hear, the circulation of the calender is in a limited edition. So those looking to grab one of these, will need to get it sourced at the earliest before it runs out of stock.
Some known names at the IFFD Calender 2015 launch in New Delhi:
Sandeep Marwah of Marwah Studios
Geetanjali, Rajdeep Ranawat, Pariddi, Donna,
Joy Mitra, Ketan Bhatia, and Dolly J
Nishu J, Kunaal Bose, Atul Sharma, Avinash Pathania, Rajdeep Ranawat,
Kiran Kheva, and Akassh K Agarwal
Some of the other pages from the calender:
Do write in with the feedback as to how you find the creatives.