The new BoConcept store on MG Road, near Sultanpur
The landscape of the Indian consumer is changing gradually, but by mentionable margins. Foreign brands are increasingly getting a warm reception in country, especially lifestyle related ones like BoConcept. BoConcept is from Denmark, and is an internationally known premium furniture and accessories brand, now looking to create its footprint in India amongst the elite buyers of country. The 4,500 sq. ft store located on the MG Road, is home to 14-in house studios, which have various creations like dining tables, beds, sofas, chairs etc. and accessories like cushions, rugs, lamps etc.With some designing consultants thrown in, customers will be taken through a journey where they can pick and choose as to what goes into making their homes special and unique, as per taste.